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How COVID-19 Broke the Airline Pricing Model 

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Animation by Josh Sherrington
Sound by Graham Haerther
Thumbnail by Simon Buckmaster

Select footage courtesy the AP Archive

References:
[1] www.iata.org/en/pressroom/pr/...
[2] corporate.ryanair.com/news/ry...
[3] www.tsa.gov/coronavirus/passe...
[4] travelskills.com/2017/10/31/a...

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26-Avg, 2020

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James
James 19 soat oldin
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David Benjamin 18 soat oldin
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KrishnaMokshagna Darapuneni
Can you make more videos about avaition
Brian Sieve
Brian Sieve Kun oldin
That thrusting airplane head was quite the visual aid
Catherine Evans
Catherine Evans 8 kun oldin
The adhesive art presently cheer because yacht regretfully watch given a garrulous cathedral. sour, befitting bra
Rembau Times
Rembau Times 13 kun oldin
I stopped watching CNN and mainstream news. This is a much better alternative as it keeps discussion to facts. Added to the 2.94 m subscribers
Troy Leven
Troy Leven 15 kun oldin
It’s the same as a hotel!!! Sell rooms for as much as you can but , it’s better to have bums in beds than an empty room.
Raheen
Raheen Oy oldin
2:02 m a g i k
Sven
Sven Oy oldin
I'm probably never flying again in this silly twisted world. Might live in an airplane graveyard before permanently moving to one for people though.
bradley welch
bradley welch Oy oldin
here in the UK flights with EasyJet are selling out over a month before the actual flights
Dominic Gooden
Jamaica is not close anymore u can come
Papi (Papi)
Papi (Papi) Oy oldin
A Ryanair flight thats 96% sold out will often only be 90% full - because of Ryanair's no shows, no refunds no overbooking policies
B P
B P Oy oldin
It is literally just algorithms. What you stressing about
Simon Tan
Simon Tan Oy oldin
The softwares that control the price are called rate crawlers.. and they don’t get confused. Everything is pre-set and can be changed with a click of a mouse. Fyi
Arnab SurbhamSur
Arnab SurbhamSur 2 oy oldin
This will probably make us return to the generation when airline tickets were expensive and only for rich ppl.
David 2.0
David 2.0 2 oy oldin
I flew last week and both of my flights each way, transcontinental in the US were filled. Apart from the masks, it felt like the attitude was "covid be darned."
Cortex
Cortex 2 oy oldin
Good, let these companies burn.
Ryan D Hazer
Ryan D Hazer 2 oy oldin
The accurate panther structurally alert because authorization demographically bounce into a murky recorder. medical, mushy transport
Jbig1430
Jbig1430 2 oy oldin
The simple solution is to sell only 85 to 90% of all the seats and the remaining percent charge the highest there so you get the last min people who are rich.
CryptoMasta
CryptoMasta 3 oy oldin
The sneaky may iteratively disarm because bathroom multivariately change since a rich linda. aberrant, puzzled stem
Nick Stone
Nick Stone 3 oy oldin
So they cant Guinea Pig me on price as readily as they used to? Where's my smallest violin? Ah hell, they're not worth it.
Dad Bod vs The World
As a pilot for a regional Airline, as much as I disparage Airline management, I have to thank American Airlines for two major reasons. They increased my flying to Florida destinations that I enjoy, and I have not been to New York in almost a year.
Tom Clark
Tom Clark 4 oy oldin
9:26 Bournemouth Airport
Karsten Cen
Karsten Cen 4 oy oldin
December 15 2020, when my flight got cancelled
metalfoot
metalfoot 4 oy oldin
10:05 "Phuket" 🤔
KielEire
KielEire 4 oy oldin
Don’t worry about the airlines, they will get bailed out and the executives will get large bonuses
Carls Carl
Carls Carl 4 oy oldin
I appreciate airplanes. I mean fuck walking
GoinManta
GoinManta 4 oy oldin
I have a trip to Berlin, that could have been Frankfurt.. But Frankfurt was $1800, Berlin $850.. I AM TAKING THE SAME FLIGHT From THE US.. TO Frankfurt.
Rasmussen Invincible
Eventually affordable prices
Musical1inNM
Musical1inNM 4 oy oldin
But they got gubmint bailouts& small biz and restaurants got loans . airlines have paid lobbyists for handouts.. Small biz and restaurant owners have no lobbyists for them in DC . its a big klub and we aint in it
徐鹏飞
徐鹏飞 4 oy oldin
BeautifulGirls.Relax
Bram Meijer
Bram Meijer 4 oy oldin
Does this guy sound similar to HAI or is it just me?
Sheev Palpatine
Sheev Palpatine 3 oy oldin
I think the dude from HAI is locked up in Wendower's basement.
Scott Nope
Scott Nope 4 oy oldin
Sooo airlines are responsible for people dying in Florida?
Krajcik Pritchard
Manythanks
Brad Sadler
Brad Sadler 5 oy oldin
I would like to add to the Denver and Eagle County argument that Denver is also a United hub. I would assume they would fly there cheaper because these hubs are where they dish out their planes to various locations and would also have more United gates. Another hub of United is San Francisco about 50% farther than Denver but the price is about 35% more expensive. SFO may be just another "big airport" These hubs have their hangers there where as Salt Lake City another "big airport" less than double the distance, but is about 90% more expensive. as of jan 21, 2021. SLC is a Delta hub to anyone wondering. (i am a standby flyer of United) so you pick and choose your flights very carefully. $148 Denver, $191 San Fran, $269 SLC. End of pointless semantics.
UKinQ8 Gaming
UKinQ8 Gaming 5 oy oldin
I love how half interesting these videos are ❤
Jesse Berg (J)
Jesse Berg (J) 5 oy oldin
So, they turned off the computers and us d The Force?
Acel Shock
Acel Shock 5 oy oldin
This video was made possible by COVID-19
Cihan Kivanc
Cihan Kivanc 5 oy oldin
5:17 YTZ Billy Bishop Toronto City Airport featured in a Wendover video Woohoo!!! :)
Andrew Truett
Andrew Truett 5 oy oldin
Newark is NJ
Thomas Brown
Thomas Brown 5 oy oldin
i flew allegiant back in may memphis to tampa. Round trip $70.
oceans taiga
oceans taiga 5 oy oldin
Gonna fly internationally again soon after last taking a flight February of 2020 and I'm so curious of how empty the flight will be ngl
Richard Conte
Richard Conte 5 oy oldin
then why is it so expensive to fly non stop between New York City to Miniapolis St Paul, MN
Aazam Chattha
Aazam Chattha 5 oy oldin
lol ryan air
Justin Masayda
Justin Masayda 5 oy oldin
One thing that irks me a bit is each time you say airlines "regulate demand." What you mean is that they regulate quantity demanded. These are not the same thing. Demand is basically a quantification of how much value people place on a given thing, on average, in a given amount of time. Quantity demanded is how much of that thing is actually traded at some price in some amount of time. Airlines can't directly decide to change whether people want to fly or not. They CAN directly change how many people who are ALREADY willing and able to fly actually do so by regulating prices.
Eric Stevens
Eric Stevens 5 oy oldin
i moved from north carolina to tulsa ok last december, and i fly back to north carolina every eight weeks and i was getting american airlines first class every trip for under $400 with a hotel and rental car with first class....now i know why. and i was wondering how is this possible
Brad Sadler
Brad Sadler 5 oy oldin
I've made a recent comment about my theory, but Charlotte Douglas is an American Airlines hub, and Tulsa is Maintenance hub for American Airlines
Ted Chou
Ted Chou 5 oy oldin
I always liked how Sam can link the topic to his sponsors in the end.
James C.
James C. 5 oy oldin
Airlines: "MAKE AMERICA PREDICTABLE AGAIN"
Shivam Gupta
Shivam Gupta 5 oy oldin
lol😂😂👍
steveghanbari
steveghanbari 5 oy oldin
No governments or organisation should force people to take the vaccine that not been researched on adequately. Suppose government or organisation forces employees to undertake risky exercise. In that case, they must also provide a written guarantee if any adverse effects arise regarding that the individual health that the government or that organisation is liable financially to the tune of billions of dollars for every life may be affected. Anything short of that it is useless people should stand up. Otherwise, they can get lost.
Darth Makroth
Darth Makroth 5 oy oldin
At this point you should become an airline accountant
John Rupesh
John Rupesh 5 oy oldin
I have been working as a travel agent for the last 10 years. Its not that flying to eagle county is expensive, rather its flying to Denver is cheaper for united because denver is one of its hubs from which it can connect flights to go further ahead to different airports but eagle county is a small airport so Airline pays slightly higher airport tax and rent for that airport also flying to small airport means such as eagle county, that the flight can't go further ahead so Airline is losing the profit which it could have made from connecting a different city. Airline pricing is not as simple as you think. Its very complex even I can't comprehend it 100% even after working in it for 10 years.
Domagoj Pribanic
Domagoj Pribanic 5 oy oldin
The airlines can adjust to the drop in demand by using the methods you describe, but offloading assets? By assets, the most important of those I assume you mean planes? To whom are they supposed to offload those if the same thing is happening to the whole industry at once?
Tirex367
Tirex367 5 oy oldin
In other words, the airlines figuratively had to turn off a malfunctioning auto pilot and fly manually, to not crash.
nuthnmuchu
nuthnmuchu 5 oy oldin
And now many flights are 3x the price that they used to be around this time of year. $7000 to fly economy to China is ridiculous
Juan Hernandez
Juan Hernandez 6 oy oldin
The vacuous printer phylogenitically possess because ferryboat definitely bruise underneath a tasteful statement. hot huge, detailed discussion
Kris Yeti
Kris Yeti 6 oy oldin
"That's because the humans were able to realize something that the computers could not." Pretty freaky if you think about it on a more general scale.
TheMarioMen1
TheMarioMen1 6 oy oldin
6:54 Honestly wtf kinda example lmaoo 😂 who is wanting to fly from the Jerzz to Eagle hick county Colorado 😂
Fakhri Jauhar
Fakhri Jauhar 6 oy oldin
0:37 is this Ngurah Rai Bali Airport?
darknessblade
darknessblade 6 oy oldin
So before they shut down the software someone could buy in theory all flights for the next 5 years, and sell them at a inflated price later on
Axcellent Walukow
I see. This explains why my December ticket became much cheaper than last year's. Yes, it's pandemic, but from an IT perspective, it is impossible that the automated system can do that.
h h
h h 6 oy oldin
forgot to mention the way Airlines treat their Greatest Assets, Costumers They've treated us like cattle in cattle cars and some took this opportunity to move on.
Aidan Brady
Aidan Brady 6 oy oldin
The dude is annoying
J Jones
J Jones 6 oy oldin
Why is government suppressing information on effectively preventing , treating and stopping the spread of COVID? uzblock.info/post/video/utJuioiIcrFlaLA.html
navdas one
navdas one 6 oy oldin
What about the BLOODSUCKING culture that airlines have adopted, in order to " extract the maximum revenue' from passengers? What is the need for the expensive to run algorithm computers? The reality is that passengers have been reduced to 'SITTING TARGET' status in order to STEAL cash from their pocket.
Alexander Ulanov
Alexander Ulanov 6 oy oldin
2:02 haha what the hell is she doing
spinalcrackerbox
spinalcrackerbox 6 oy oldin
There is also a long-term effect in the international segment as millions of passengers got punished for booking months in advance. I alone had 3 bookings go up in smoke between March & early July (I did stop making bookings in February, even when a certain low coast carrier tempted with a price of just $30 for a flight from my home airport to KUL. I was certain those future flights wouldn't happen & they never did). It will certainly be many years if ever that I will be so optimistic and book months before. A sub-development is consumers being turned off by the bad customer service provided by online booking sites, such as MyTrip/GoToGate, etc. I predict more people will book directly with the airline from now on.
Steven Adams
Steven Adams 6 oy oldin
The strange windscreen technically call because shallot prospectively lick aside a fanatical example. ambiguous, steadfast curler
Rob
Rob 6 oy oldin
@ 9:25 , Is that Norwich Airport?
hummelman
hummelman 6 oy oldin
I work in hotels and i can tell you that we have a lot of revenue managers looking for jobs right now!
Brandon King
Brandon King 6 oy oldin
Wendover 2018: How Airlines price flights Wendover 2020: How Covid broke pricing flights
qwertymonsta
qwertymonsta 6 oy oldin
Fuck airlines that keep their prices high and don't offer any real safety measures for COVID (read: American Airlines). My wife and I got COVID on a flight to head home after a non-optional trip.
Jason Crobar
Jason Crobar 7 oy oldin
My home airport YYZ at 4:15! Sadly, it's been a while since I've seen that view in person (Terminal 1, Pier F, looking across to Pier D). Next year... Maybe...
Jason Crobar
Jason Crobar 7 oy oldin
My other home airport YTZ at 5:18! Nice!
NextNate03
NextNate03 7 oy oldin
You forgot the part where some or many of the airlines overbooked the flights.
axlin
axlin 7 oy oldin
Is that plane at 12:44 wearing a MASK!?
mining craft
mining craft 7 oy oldin
2:02 that woman using her mind to type
Ryan T.A
Ryan T.A 7 oy oldin
gracias!!
Tom
Tom 7 oy oldin
I've actually been flying more than usual this year. Being from mainland europe and going to uni in the UK, I usually would travel by bus via France. However, with all the lockdown and quarantine rules going on, I had to fly two times this year in order to not pass through any countries with high enough cases that I would force me to isolate on arrival. There was also a lot of uncertainty going on with borders closing in March so that the goal was basically to get to my home country as quickly as possible and I had to fly.
David Beppler
David Beppler 7 oy oldin
TSA agents are so bored they are frisking each other. TSA the only job where zero tolerance does not exists. No such thing as sexual harassment as a TSA agent. The only thing more invasive than a TSA agent is a teenage obgyn!
One Time
One Time 7 oy oldin
So this video is how its sad that airlines cant rob us of money huh
herogoose
herogoose 7 oy oldin
not to sound like a jerk but I thought it was dumb when he said NORMALLY business focus on matching supply to demand but airplanes do both...wtf does that even mean? all business follow supply and demand, not a single fucking business doesn't follow it. how does an airplane increase demand? u force people into your airplane? and don't say discounts, you don't buy new airplanes or increase the number of flights when you make a discount, if its full, its full and they book the next day. airplanes like any product follow the same rules (Ex. milk) , if people drink more milk, then supply will increase.
Filip Poutintsev
Filip Poutintsev 7 oy oldin
Airlines are so rude to people that it's only karma that they lose money now.
Popper Shnoz
Popper Shnoz 7 oy oldin
Guys... Just put your masks on... And enjoy a nice flight...
limpqizbuit
limpqizbuit 7 oy oldin
The ironic thing is, the person spraying down the airplane like that without a sealed chemical mask is going to die of lung cancer or pneumonia, because masks (the ones everyone wear on the daily) don't work the way people are brainwashed to think they work.
Karol Stopinski
Karol Stopinski 7 oy oldin
Cry me a river. At least in 2020 i was able to fly like a human being and not a sardine. Hope it stays this way.
Chinese Memer
Chinese Memer 7 oy oldin
Better question, why not trains
Jeremi Miller
Jeremi Miller 7 oy oldin
All this over a cold!
FullSizedGaming
FullSizedGaming 7 oy oldin
I see a lot of comments that companies can't influence "demand" in the market place. So as an economist answer this. Business 1 - supplies 100% of demand at a given time. Demand is now Zero, everyone who wanted whatever it was has it Business 2 - supplies 10% of the demand at a given time. Demand is still at 90% of what it was as everyone who wanted it doesn't have it. An example could be airplanes vs diamond jewelry. Inevitably there will be some who "demand" an airplane ticket but the cost is too high so they use alternative transportation. But arn't all the people who are buying tickets and flying reducing the demand? Meanwhile a diamond jeweler supports their ridiculous prices for "rocks" by keeping demand high, this is done two fold by advertising - making people want it, and pricing - making it cost more than most people will spend. Now imagine a 3rd company, maybe something like Neuralink. Millions of people want a Neuralink but it isn't a finished product. So while the company advertises what they think they can get the product to do, as well as talk about what they plan to be able to price the device at they are creating more and more demand while not actually able to supply any of the demand. In all 3 cases the companies are able to influence demand by Advertising, pricing, and making their product more or less available.
FullSizedGaming
FullSizedGaming 7 oy oldin
who cares about airplanes when you see what those sailboats did at 5:17. Look bottom center, those are sail boats. Look how pro thats first boat linked up with his friend. I mean thats some precision boat driving for a sail boat.
Kevin
Kevin 7 oy oldin
Computer: *Does exactly what it's designed to do* Wendover: "...which confused the computer even more"
Tzizenorec
Tzizenorec 7 oy oldin
Why are you showing us graphs of "percent deviation"? That's useless, because it doesn't tell us whether the deviation was an increase or a decrease!
Хрупа Хрупов
So much better without the HI's cringey jokes crammed into every possible second of a video. God, those are so bad I actually unsubscribed from Half as Interesting.
xChaleur
xChaleur 7 oy oldin
Airlines will make more money if they let drug dealers go unchecked. Just saying! Dont go complaining about empty seats when you are kicking people out. Lol
D1V15OR
D1V15OR 7 oy oldin
Ah yes its called covid 19 because it came along in 2018
luis tena
luis tena 7 oy oldin
Airlines bout to drop that Covid software update on their servers lol
Rosemarie Landers
Boring
Ripcord
Ripcord 7 oy oldin
I could only watch, about one minute of, your video. Your midsentence pauses were, excessive and, unnecessary. Much like I did in this, comment.
Ardakapalasan
Ardakapalasan 7 oy oldin
I like these videos but the narrator seems to make pauses in all the wrong places...
RezaQin
RezaQin 7 oy oldin
How the lockdowns broke it, not Covid itself.
danpos
danpos 7 oy oldin
Covid-19 did NOT break anything. The power hungry politicians broke the world economy with their new laws and rules. It is easy to make new crippling laws and rules when they don't affect you! Did they get wage cuts? Did 50% of all politicians loose their jobs?
Smash
Smash 7 oy oldin
Voiceover guy says "boLth" and I can't get over it.
Jared Emberton
Jared Emberton 7 oy oldin
Anyone else notice the computer doing it’s own thing at 2:00?
Rotogas
Rotogas 7 oy oldin
Wait. I'm eight minutes in and I am just realising that this isn't an HAI video...
MrSupergibs
MrSupergibs 7 oy oldin
Don't worry, expect airfares will skyrocket in the years to come! Get ready for take off!
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